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Privacy Policy

What is personally identifiable information (PII)?
What is aggregate information?
The information Go Sport ID collects and how
Cookies and other online tracking devices
How we secure personally identifiable information
How we use the personal information you give us
With your permission, we may send you news and promotions
How we use information not collected from order forms
You have options
How to reach us

What is personally identifiable information (PII)?:

Personally identifiable information (also called PII in this policy) is any information that can be traced back to a specific person. Some examples include your name, your address and your credit card number.

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What is aggregate information?:

Aggregate information is collected from groups of people and cannot be traced back to any individual. Statistics, for example, are a form of aggregate information.

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The information Go Sport ID collects and how:

When you order a Go Sport ID or other product from us, you must include personal information on an order form, whether a paper form that you mail or fax to us, a form filled in for you by our customer service staff via phone, or an online form. Order forms ask for your name, gender, contact information, and shipping and payment information, such as your credit card number.

Order forms also include information that you have us engrave on your ID, this will include the contact information for relatives, friends or others that you list as an emergency contact. We store an accurate record of what you have us engrave on an ID alongside your name and the other personal information that you give us.

Our order forms display promotion codes that tell us where customers got their forms. These codes remain attached to personally identifiable information, as do responses to the question on our website "Where did you hear about us?".

We collect aggregate data from our website as well as from order forms that are mailed, faxed or phoned in to us. This data is not attached to any personally identifiable information, except in the case of the promotion codes described immediately above.

Occasionally, we conduct voluntary online surveys on our website or send out surveys by email to past customers who have told us that we may email them. These surveys collect no personally identifiable information unless it is volunteered by a respondent, and we use only aggregate data collected from each survey.

We log all communications with our customers whether by telephone, mail or email. We do this simply in order to keep a record of these exchanges or to train customer service staff.

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Cookies and other online tracking devices:

Many websites, including ours, gather information from online visitors through cookies and tracking devices. A cookie is a small text file sent to your computer that allows a specific task to be carried out. Tracking devices are computer codes that trace how web visitors arrive at and use a website.

Our website uses session cookies to help you navigate our site and to keep track of selections for our products. Session cookies are temporary. They expire when you close your browser (Internet Explorer, Safari, Firefox, etc.).

We use persistent cookies to save any information you type into our online order form. Persistent cookies remain on your computer for a short time, even after you close your browser. We use them so that information you type into an order form will not have to be re-entered after you leave our site and return later. Our persistent cookies automatically expire if an order is not completed within the short period defined by the cookie or after an order is completed.

Cookies also track orders and shipping within our system. This allows us to be more efficient in handling and shipping orders and allows us to keep customers informed about the progress of their orders. We don't use these cookies in any other way.

Your browser lets you erase or even block cookies if you don't want them on your computer. (Check the instructions in your browser's help menu for how to do this.) However, our website requires use of cookies if you want to order from us. If you block cookies, you will be able to see most parts of our website, but you will not be able to place an order online.

We have no outside advertisers on our website. (On other websites, outside advertisers may use cookies to gather and sell or share personal information about the site's visitors. Our site does not allow this.)

We use tracking devices to trace how visitors arrive at our website. This practice helps us improve access to our web pages. Tracking devices also record use of promotions and discounts offered for our products through other websites. In addition, we track how web visitors use our site in order to learn what works and what doesn't in our ordering and purchasing processes. In no case do we gather personally identifiable information via tracking devices.

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How we secure personally identifiable information:

Go Sport ID secures and encrypts personal information using Secure Socket Layer (SSL) technology whenever that information is transferred on the Internet.

We use respected service providers outside of our company to verify credit card information and to detect fraudulent use of personal information.

We use additional in-house security measures to protect personal information stored in our electronic databases.

We limit in-house access to personally identifiable information to staff directly responsible for processing orders, obtaining payments or maintaining our database.

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How we use the personal information you give us:

Our primary reason for collecting personally identifiable information (PII) is to fill orders for our products. We use the PII you give us to confirm your order, to produce IDs, to collect payment, to tell you about the progress of your order and to ship it to you. All of the information we request from you is necessary for these purposes.

We require, in particular, your email address and phone number so that we can contact you if we have questions about your order. We might contact you, for example, if we find a mistake or inconsistency in the information you provide for engraving your ID. Your well-being depends on the accuracy of that information, and we want to be sure that your ID will work for you when needed.

If you order an ID that will be worn by someone else, we retain any information you have us engrave on an ID for that person, but we don't use this data in any way once your order for the ID has been filled. Nor do we ever use contact information for relatives or other emergency contacts that you place on an ID except to engrave your ID.

After your order has been completed, Go Sport ID must store your personally identifiable information (PII) in order to retain an accurate record of the transaction. Any further use of your PII is the subject of the statements below.

We do not sell or share the personally identifiable information (PII). All the information we collect from customers remains within our hands.

We don't supplement the PII we have about our customers with information from any third-party source.

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With your permission, we may send you news and promotions:

Once your order is completed at Go Sport ID, we would use your personal information primarily to communicate with you, unless you have opted out of any further use of your personally identifiable information. This section describes the reasons for which we might contact you and outlines the restrictions we place on ourselves in contacting our customers.

We will not phone you once your order has been completed.

To those who want to hear from us, we use the names and addresses of our customers to mail or email an occasional newsletter. We will occasionally send out commercial offers or promotions for products likely to interest our customers; and from time to time we send out surveys.

Our system for handling mail and email requires that you receive an initial mailing from Go Sport ID. This is a condition of buying our products. This mail will be the next scheduled newsletter or promotional notice we send out. Should you not want to continue receiving our mailings, every mail or email we send contains the mechanism for unsubscribing from our mailing list. In the case of email, you will merely click on an "unsubscribe" button contained in every Go Sport ID mailing. Postal mail will display an address for an unsubscribe request (Go Sport ID, 949 Wakefield, Ste. 100, Houston, TX 77018). You may also send email to PrivacyOfficer@GoSportID.com for help in unsubscribing. If you prefer to unsubscribe by phone you can do so by contacting us at 800.697.4812.

Even if you do initially choose to receive our mailings, you will have the opportunity to opt out of all further communications whenever you like. The means we provide for unsubscribing or opting out will take a minimum of time and effort on your part, as described above. Whatever method you use will remove you from our mail and email lists simultaneously, and from any other use of your personally identifiable information. Your request to stop receiving materials from us will be effective within 10 days after we receive the request.

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How we use information not collected from order forms:

As described under "Cookies and other online tracking devices," Go Sport ID uses cookies to help customers find and navigate our website and to streamline the process of purchasing from us. No personally identifiable information is gathered or retained by us from cookies.

When Go Sport ID uses outside tracking services to trace how web visitors arrive at our site, we do so solely to improve access to our site and to learn about customers' needs and preferences. We use tracking devices within our website merely to improve how the site functions. No personally identifiable information is gathered through tracking devices.

Overall, the aggregate data Go Sport ID collects from tracking devices help us develop new products; simplify ordering from us; learn (in aggregate) who our customers are; and learn, overall, where our customers hear about us. None of this aggregate data is connected to personally identifiable information.

Our company sometimes cooperates with non-profit or other commercial organizations in promoting medical IDs. These organizations may place links to Go Sport ID on their own websites, usually offering discounts or specialized IDs. In those cases, we track the information that a visitor arrived at our website through a particular organization's link in order to record the discount due, to take a customer to the correct web page for a promotion that interests him or her, or to credit the other organization for providing links to our website. We don't use such tracking information for any other purpose, and in all but one case (described immediately below) we do not gain any personally identifiable information through tracking.

We attach one type of tracking information to personally identifiable information. The promotion codes that appear on our order forms tell us where a customer got the form and if the code is part of a promotion for our products. While we do keep these codes attached to the personal data of individual customers, we only use information we gain from the codes in aggregate, without any reference to individuals.

We use information gathered from surveys (posted on our website or distributed by email) only in aggregate. Responses given on surveys cannot be traced to any individual, unless a survey participant volunteered to give us contact information. We use the data gained from surveys only to help us improve products, streamline the process of ordering, learn (in aggregate) who our customers are and learn where our customers hear about us. We use any personal contact information given to us in a survey solely (and infrequently) to get in touch with respondents for follow-up on answers given in the survey. This personally identifiable information is not attached to the aggregate data we gain through surveys.

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You have options:

You may learn what personally identifiable information (PII) we have about you and change or update it. Simply call our customer service at 800.697.4812 or write to us at Go Sport ID, 949 Wakefield Ste. 100, Houston, TX 77018, or send email to PrivacyOfficer@GoSportID.com.

Once your order is completed, you may opt out of any further contact with us and any other use of your PII. To do so, write to Privacy Officer, 949 Wakefield Ste. 100, Houston, TX 77018 or to PrivacyOfficer@GoSportID.com or call 800.697.4812. We will, however, continue to store the record of your transaction with us.

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How to reach us:

Talk to us if you have questions or concerns about our privacy measures. Write to Privacy Officer, 949 Wakefield Ste. 100, Houston, TX 77018; or to PrivacyOfficer@GoSportID.com; or call us at 800.697.4812.

We reserve the right to disclose your personal information when required by law or when we believe disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served on our company or its website.

Go Sport ID, 949 Wakefield Ste. 100, Houston, TX 77018 (800.697.4812)

Last updated July 22, 2011